Our AI in RTC report got published, and I am proud of the results. Purchase it now while it is under its launch price.
The Report
It has been quite a ride to get this report completed. We spent many hours interviewing vendors, researching individually, sifting through web survey results, discussing topics between us and writing. Lots of writing.
When Chad said he estimates the report to be in the range of 60 pages – 80 tops – I laughed. It seemed ridiculous that the report will be “that short”. My own estimate was 100. Give or take a couple of pages.
We ended up with 147 pages. And not because we’ve increased the fonts or used double lines 🙂
There was just so much to cover and so much we wanted to discuss. We ended up with almost 30,000 words.
The report has 37 figures and 23 tables. We added them to make some of the concepts easier to understand and to put some order and methodology into the data provided.
Each chapter has its own set of recommendations, to help you move forward. We wanted to have an actionable report and not a lukewarm one.
Initial Feedback
Last week, we delivered the final report to our prepublication customers – those who were willing to trust us with our work before even knowing it was complete.
I talked to one such customer two days later. He said he already read the whole report once, but will surely dive into it at least twice more. He had to digest all the information in it and see how it fits with his product roadmap.
Artificial Intelligence and … Your Company
Here is something that I am sure today more than ever.
Machine learning and artificial intelligence are here to stay. They are going to be integrated into products and services across all industries, and communications is not going to be any different here.
There are 3 ways this can play out for a vendor in our industry:
- You take the leap and start on your road towards smarter communications by adding AI functionality to your company
- You wait until you get dragged into AI by competitors who are now way smarter than you (thanks to AI)
- You resist and die. It won’t happen immediately, but it will happen
What we’ve seen in our interviews for this report, along with the discussions we had with customers who purchased the report, I know that this is the right time to look into this domain and plan for the future.
I’d like to invite you on this journey – we’ve created a report preview, which contains the executive summary, scope and methodologies and the table of contents. You can download the preview from the research page on Kranky Geek:
There’s a special launch price at the moment, which will not be available once we hit September. So if you are interested, there’s no better time than the present.