If you are serious at what you are doing, make sure it is easy to find more background information.
I am tracking now more than 350 vendors of WebRTC. The past half a year, that meant adding a vendor on every work day. But you guys aren’t making it any easier on me. Almost half of you don’t even have a CrunchBase profile.
WebRTC is all about reducing barriers:
- Reducing the barriers of patent royalties
- Reducing the barriers of media engine royalties
- Reducing the barriers of recruiting media engineers
- Reducing the huge upfront investment in media in general
- Reducing the need to download by embedding calling in the browser
And what you do? You make it hard to know who you are.
If you are serious, then please take the time to do the following things:
- Have a Twitter account – with your logo on it – and have the link to it somewhere on your website (some of you don’t)
- Go to CrunchBase and add your company. Pour into it some information to make it easy to understand who you are. I’ll wait here until you are done
- Do the same on AngelList
- Invest the time to create your company in LinkedIn as well
If you don’t, then why should I take you seriously?
Why should potential customers or investors take you seriously either?
WebRTC is about reducing friction. Reduce that friction for me. Make it easy to find you.
Even if you aren’t targeting the US market, and these sites mean less to you – it is good practice to be visible there. It makes it easier to get noticed.
Make this my homework to you this weekend.
–
If you happen to do this, feel free to contact me to tell me of this change – got my own dataset to update accordingly 🙂
Excellent advice even for non-WebRTC vendors like us 🙂 Thank you Tsahi!
Art, hopefully, more vendors will follow. It will make it so much easier to track…
Hi Tsahi
Thanks for the hint. Good idea on which we have just followed up upon.
Philipp