LinkedIn – Where are Thou with WebRTC?

June 15, 2015

I’d expect LinkedIn to add WebRTC already.

LinkedIn with WebRTC

Last week, I received an email from LinkedIn. Apparently, they acquired a learning company called Lynda. It did beg the question, with so many WebRTC acquisitions – where is LinkedIn in all this?

The company deals with professionals, revolving around a digital CV. They enable people to connect in order to conduct business. So why do they want me to revert to things like phone calls or Skype in 2015?

They an internal messaging/email system. Not the best one. Probably requires an overhaul to be an effective tool. So where’s the rest of my interactions with people? Where’s the “click here to call” or “schedule a meeting”?

LiveNinja tried being an experts marketplace. An aggregator of people with skillz. You searching for a guitar teacher? A developer for advice? A yoga lesson? Search them on LiveNinja, interact, schedule a meeting. Hell, it even allows you to pay online (taking part of that revenue and giving the rest to the expert). It is now morphing into Katana, leaving its aggregator vision towards embeddable experiences.

Google Helpouts tried and closed shop. Something to do with it trying to be everything for everyone.

But you know what? LinkedIn can be that marketplace for many. Easily. It already is. It just needs to have that integration with real time communication. Be it for communicating between professionals or for conducting job interviews as part of its jobs board.

So where is it exactly? Am I the only one missing a blue “Call me” button in LinkedIn? Should I make do with their posts platform?

There are over 20 different expert marketplaces using WebRTC at the moment. None of them has the reach of LinkedIn. Would be nice if LinkedIn acquired one of them and be done with it.

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